The Food Safety and Standards Authority of India (FSSAI) is poised to implement more stringent regulations on protein supplements following an extensive study that highlighted an influx of products sitting in retail stores, gymnasiums, and e-commerce platforms, many of which featured dubious health claims and inaccurate nutritional information.
The protein supplement market in India is riddled with counterfeit products and deceptive marketing practices, which can potentially translate into severe health risks for consumers.
